Where and when generative AI can be used for writing
AI can be a genuinely useful writing tool for reorganizing, clarifying, and polishing existing content. The same rule applies here as everywhere else: improve and refine existing content — do not generate from scratch
Where it helps
Rewriting existing copy for clarity, flow, or tone
Reorganizing or consolidating existing messaging briefs or documentation
Helping structure training materials based on existing source content
Drafting first-pass outlines when source content already exists
Where it doesn't
Do not use AI to write product descriptions, specifications, or claims
Do not rely on AI to independently author personnel policies, legal notices, or compliance content. A qualified team member must own, verify, and approve anything in these categories.
Never publish AI-assisted content without a qualified human reviewing it for accuracy
Do not generate training content unless it is based on reviewed and approved source material.
A note on accuracy: With precision being a core principle of our company, we hold our written content to the same standard as our visual content. AI does not know Topcon's products, history, or technical specifications accurately. Any AI-assisted copy must be reviewed and verified by a qualified team member with accurate knowledge of the subject.
Public relations and editorial content AI guidelines
To support the responsible and effective use of AI across communications functions, dedicated Public Relations and Editorial Content AI Guidelines are currently being developed. These guidelines will provide direction on the appropriate use of AI tools for media relations, press materials, thought leadership, articles, blogs, and other editorial content. Once finalized and approved, a link to these guidelines will be added here for reference and alignment with broader Brand AI standards.