News and launches

Get the updates on the latest branding and design initiatives as well as deep dives into various design subjects.

Published on
June 23, 2023

A new corporate Tagline: For Work That Matters™

Discover how Topcon's For Work That Matters™ message celebrates the important work that our customers do.

Published on
June 23, 2023

Introducing Topcon's New Brand Identity System

Topcon Positioning Systems has introduced a new brand design system aimed at unifying and collaborating across the company. This system will help scale branding efforts, increase awareness, and establish a unique position in the marketplace.

Guidelines updates

Want to know what's new? Review our release notes to see what has changed.

Tradeshows, Dealer Branding, and more…


In our first release of the new year, we are bringing a lot of new additions to the Brand HUB. New pages, updates, and more…

Introduction of the homepage, news, resources, and more


In this new release, we are introducing an all-new homepage, news, resources section, search capabilities, and insights into what is coming soon.

Additions to iconography guidelines


Additional icon creation guidelines have been produced in order to improve consistency in the construction of brand icons.


Whether you are seeking consistency in design, efficient workflows, or simply looking for guidance, these resources are here to empower you and elevate our brand to new heights.

Digital Asset HUB

From logos, 3D illustrations, brochures, photographs, videos, icons and more, the Topcon Digital Asset HUB is the resource all asset needs.


From product registration to a vast library of support tools, myTopcon is a great resource for all Topcon customers.

Internal Resources

From customizable templates and intake forms to a plethora of other helpful resources, this section has a variety of helpful materials.