News and launches

Get the updates on the latest branding and design initiatives as well as deep dives into various design subjects.

Published on
June 27, 2024

Year in Review: Enhancing Our Brand Guidelines

This year, we've enhanced our brand guidelines and adopted Figma for consistent, high-quality branding across all platforms.

Published on
June 23, 2023

A new corporate Tagline: For Work That Matters™

Discover how Topcon's For Work That Matters™ message celebrates the important work that our customers do.

Published on
June 23, 2023

Introducing Topcon's New Brand Identity System

Topcon Positioning Systems has introduced a new brand design system aimed at unifying and collaborating across the company. This system will help scale branding efforts, increase awareness, and establish a unique position in the marketplace.

Guidelines updates

Want to know what's new? Review our release notes to see what has changed.

Collateral: Corporate Literature Guidelines


With this new release, we are introducing a new section of "Collateral" pages under our Brand in Action section.

Templates, logos, and more…


This next update to our Brand HUB brings a handful of exciting new improvements, guidelines, and templates specifically around icons and advertising.

Advertisement and social links added to "Resources" page


The "coming soon" placeholders on our Resources page have been updated with active links for advertisements and social.


Whether you are seeking consistency in design, efficient workflows, or simply looking for guidance, these resources are here to empower you and elevate our brand to new heights.

Digital Asset HUB

From logos, 3D illustrations, brochures, photographs, videos, icons and more, the Topcon Digital Asset HUB is the resource all asset needs.


From product registration to a vast library of support tools, myTopcon is a great resource for all Topcon customers.

Internal Resources

From customizable templates and intake forms to a plethora of other helpful resources, this section has a variety of helpful materials.