Introduction
Our color palette is an important tool to help visualize our brand expression. Color can also be used functionally to draw emphasis to certain aspects of a design, to assist with digital interactions, and to create hierarchy.
Primary colors
Blue serves as the primary color for our branded materials. It is the signature color for our logo and is the color by which all other accent, highlight and supplemental colors are selected.
Neutrals
Alongside our primary color, the unsung hero is our gray color palette. While it may not sound the most interesting, a wide selection of carefully selected gray swatches can be utilized to carefully craft a visual hierarchy to your layout or to assist with interactive elements in digital applications.
Accent colors
Our accent colors are used purposefully in specific assets to indicate assignment to particular sales or product categories, helping to visually connect these materials to their relevant market area as well as to add visual interest to our brand identity system.
Construction Yellow
Bright and bold, representing our work in building and infrastructure.
Geomatics Flash
Fresh and vibrant, reflecting our precision in mapping and measurement.
Agriculture Green
Earthy and natural, symbolizing our commitment to smarter, more sustainable farming.
Color guidelines
Our neutral and primary blue colors form the foundation of the Topcon brand identity. These colors should always lead our visual communications, ensuring a consistent and recognizable look across all materials. This color palette is designed for most applications—it reflects our core values of precision, trust, and innovation.
Accent colors are no longer to be used as they were in the past; they now have a more refined role reserved only for select purposes.
Our accent colors have a more specialized role. They are reserved for very select purposes to highlight specific elements or provide visual support, never to overpower or compete with the primary palette.
Where to use each:
- Primary palette: Events and tradeshows, website, public presentations (webinars or at events), vehicle branding, branded merchandise, social media, advertising, corporate communications, etc.
- Accent colors: Training documentation, support documentation, in-product experiences, brochures and datasheets, and technical publications, etc.
Guidance
Below are some best practices to guide you in using color effectively.
Do
Follow branded templates whenever possible to ensure proper color usage
Always consider accessibility when using colors together—make sure there is sufficient contrast for readability and inclusivity
Use the primary and neutral color palette as the foundation for most materials
Don't
Do not use accent colors in text or iconography
Never use accent colors in a way that overpowers or bypasses the primary brand palette
Do not introduce colors that are not part of our brand palette
Use inaccessible/low contrast color combinations
Never mix multiple accent colors in the same layout or piece
