Logo – Topcon Brand HUB

Introduction

The most consistent component of the Topcon brand is the logo. It should be used on all communications developed and serves as the symbol of recognition for Topcon. To ensure that recognition, it should be used consistently and in accordance with our branding guidelines.

The symbol strongly suggests Opto-mechatronics, with the two ovals representing machine control technology as well as the western and eastern hemispheres. The horizontal line that runs through the middle represents optical technology. Overall, the mark expresses Topcon’s attitude toward global business with its dynamic vitality and drive for new challenges.

Logo variations

Wide logo

This is our wide logo using the blue icon with the black text. The strong horizontal flow and use of our corporate colors is the best display for our name and mark.

Tall logo

The tall logo is used to represent the Topcon brand when a small or otherwise uniquely shaped area would make using the primary logo illogical or impractical.

Symbol

There are some cases where neither the primary nor alternate logo work, specifically where the spelling of “Topcon” would be illegible. In these rare cases, the symbol alone can be used.

Scale

For a modern and professional image, the logo should never appear to overpower the material. It should be visible, but tasteful. Also, consider when other marks are to be used in the same piece, the relationship between Topcon and them should be reflective.

You can hover over the logos to view these them at their minimum pixel width.

Wide logo - Minimum width

0.75in / 20mm / 72px

Tall logo - Minimum width

0.6in / 15mm / 58px

Symbol - Minimum width

0.25in / 6mm / 16px

Clear space

A minimum area of white space surrounding the logo, known as the clear space or protected space is utilized to maintain the independence of the logo for optimal legibility and emphasis.

Wide logo - Clear space

The wide logo must have a clear space surrounding the logo that is equal to or greater than half of the height of the logo.

Tall logo - Clear space

The tall logo must have a clear space surrounding the logo that is equal to or greater than the height of "TOPCON" regardless of the size of logo size.

Symbol - Clear space

When used alone, the symbol must have a clear space surrounding the symbol that is equal to or greater than half of the height of the symbol.

Logo color

Multi-color (preferred)

Topcon’s primary colors are blue, black, and white. Our primary color, Topcon Blue, expresses a feeling of dependability and is representative of our passion for innovation. It is preferred to show the two-color version of our logo whenever possible.

Blue symbol, black wordmark

This is our wide logo using the blue icon with the black text. The strong horizontal flow and use of our corporate colors is the best display for our name and mark.

Blue symbol, white wordmark

This is our wide logo using the blue icon with the black text. The strong horizontal flow and use of our corporate colors is the best display for our name and mark.

Single-color

In circumstances where there is not enough contrast to use the two-color version or when printing only allows for one color, the Topcon logo may be used in either all white or all black.

All black

All white

Logo placement

The logo should always be aligned to a grid layout.

Wide logo

The wide logo can be placed in any corner of your layout depending on what is best for your use case.

Tall logo

The tall logo should only be used for very narrow layouts such as skyscraper digital display ads. In these cases, it can be placed and centered at the top, middle, or bottom of your layout.

Guidance

These examples illustrate a wide, though not all-inclusive, range of incorrect usage. The same rules apply to the tall version of our logo as well. For video and animations, creative alternatives are possible but require the approval of the Corporate Branding Department.