The most consistent component of the Topcon brand is the logo. It should be used on all communications developed and serves as the symbol of recognition for Topcon. To ensure that recognition, it should be used consistently and in accordance with our branding guidelines.
The symbol strongly suggests Opto-mechatronics, with the two ovals representing machine control technology as well as the western and eastern hemispheres. The horizontal line that runs through the middle represents optical technology. Overall, the mark expresses Topcon’s attitude toward global business with its dynamic vitality and drive for new challenges.
The wide logo must have a clear space surrounding the logo that is equal to or greater than half of the height of the logo.
The tall logo must have a clear space surrounding the logo that is equal to or greater than the height of "TOPCON" regardless of the size of logo size.
When used alone, the symbol must have a clear space surrounding the symbol that is equal to or greater than half of the height of the symbol.
The wide logo can be placed in any corner of your layout depending on what is best for your use case.
The tall logo should only be used for very narrow layouts such as skyscraper digital display ads. In these cases, it can be placed and centered at the top, middle, or bottom of your layout.
Don’t use lighting effects or reflections
Don’t add a stroke/outline to the logo
Don’t use colors other than those specified
Don’t emboss the logo
Don’t use the wordmark by itself
Don’t alter any part of the logo
Don’t use an outline only
Don’t use drop shadows
Avoid low contrast backgrounds
Don’t stretch or distort the logo
Don’t invade the isolation area
Don’t use plain text next to the symbol
Don’t reconfigure any part of the logo
Don’t apply a gradient to the logo
Don’t use the logo to mask an image
Don't use the logo as a word in a sentence