Introduction
As Generative AI tools become more widely available, we want to ensure everyone has a clear understanding about how and when it's appropriate to use them. These guidelines are here to establish clear boundaries and serve as the primary reference for anyone with questions about how Generative AI fits into our work at Topcon.
Authorized use
Generative AI is a professional tool that requires creative judgment to use responsibly. Its use for any official Topcon content is restricted to professional designers and creative professionals within the Marketing department and their supporting agencies.
Photo cleanup
Removing unwanted distractions from existing photographs — trash, unintended equipment, or bystanders.
Must not be used to significantly alter the original photograph. Logos, people, and products must not be modified.
Concept ideation
Generating quick visual concepts for icons, illustrations, or photography to share with the creative team as a starting point.
For concept development only. AI must not be used to generate a final graphic or photograph from scratch.
Content polish
Rewriting, reorganizing, or improving the flow of existing copy — messaging briefs, training materials, documentation.
All content must be reviewed and approved by a team member before distribution.
Who is permitted to use Generative AI? Only professional designers and creatives within the Topcon Marketing department and their external agency partners are authorized to use Generative AI for official work. All other employees, dealers, and distributors are not authorized to use Generative AI for official Topcon work unless they have received specific written authorization.
In-depth production guidelines
This guide turns the Generative AI guidelines on the Brand HUB into day-to-day production standards. Read it once end to end, then keep it open whenever AI touches a Topcon asset.
Generative AI Production Guide
Approved tools & workflows, production standards, file handling & documentation, legal quick reference. Available to Topcon Marketing team members and approved agency partners.
Access and distribution: This production guide is for internal use and approved agency partners only. It is not for public distribution.
A note on where we're headed…
These guidelines reflect where Generative AI stands today — a capable but imperfect technology that requires expert judgment to use responsibly. As the tools evolve and regulations develop, this section will be updated. The goal is not to limit the use of AI unnecessarily. It's to make sure that every asset carrying the Topcon name meets the standard our brand has always stood for: accuracy, quality, and integrity.
If you have any questions or ideas on how to improve these guidelines, please contact brand@topcon.com