Introduction
Product images are one of the most used assets we have. Because of this, it’s important that these assets are used correctly to maintain visual consistency with our audience across all touchpoints. We pride ourselves on the superior quality our products offer and the way that we visually represent the products need to share the attention to detail that went into creating the product themselves.
Whether you’re creating a presentation, advertisement, social media graphic, or anything in between, follow the guides below:
![A panel of 3 images showing equipment, a bulldozer, and a worker standing on top of a pile of rock.](https://cdn.prod.website-files.com/6451596f6f257204395998bb/6451596f6f2572e9dc5999ff_ProductImagery_Banner_2400x800_px.jpg)
Studio imagery
By using high-quality studio images of our products, we contribute to the perception of being a high-quality technology supplier. To maintain this standard of quality, it is important that all outward-facing representations of our product utilize brand-approved imagery.
While each product may differ, the standard set of studio images will be provided:
![Front view of Topcon equipment](https://cdn.prod.website-files.com/6451596f6f257204395998bb/6451596f6f25729eba599961_logo-guidance_primary_600x350_px_light-effects%201.webp)
Front
![Front left of Topcon equipment](https://cdn.prod.website-files.com/6451596f6f257204395998bb/6451596f6f257268e85999cd_logo-guidance_primary_600x350_px_light-effects%201-1.webp)
Front left
![Front right view of Topcon equipment](https://cdn.prod.website-files.com/6451596f6f257204395998bb/6451596f6f257279fc5999d1_logo-guidance_primary_600x350_px_light-effects%201-2.webp)
Front right
![Back view of Topcon equipment](https://cdn.prod.website-files.com/6451596f6f257204395998bb/6451596f6f257293e35999cb_logo-guidance_primary_600x350_px_light-effects%201-3.webp)
Back
![Back left view of Topcon equipment](https://cdn.prod.website-files.com/6451596f6f257204395998bb/6451596f6f257216775999d2_logo-guidance_primary_600x350_px_light-effects%201-4.webp)
Back left
![Back right view of Topcon equipment](https://cdn.prod.website-files.com/6451596f6f257204395998bb/6451596f6f257225005999cf_logo-guidance_primary_600x350_px_light-effects%201-5.webp)
Back right
Field photography
Field photography of the products consists of both product beauty shots and people using the product on location (either a job site or a farm).
Field photography is preferably shot on real job sites, farm fields, and livestock barns, using real operators for authenticity. They are also typically shot using natural lighting.
Below are a few examples of application shots:
![Topcon survey equipment inside a jobsite.](https://cdn.prod.website-files.com/6451596f6f257204395998bb/6451596f6f2572799c5999f2_placeholder-image-800x500px%201.webp)
Products
![A bulldozer working on the side of a road.](https://cdn.prod.website-files.com/6451596f6f257204395998bb/6451596f6f2572233c5999b0_placeholder-image-800x500px%201-1.webp)
Machine control
![Construction workers standing on top of a construction site. One worker is using Topcon's survey equipment.](https://cdn.prod.website-files.com/6451596f6f257204395998bb/6451596f6f2572707559998d_placeholder-image-800x500px%201-2.webp)
Users
![Closeup image of a construction worker using Topcon's equipment.](https://cdn.prod.website-files.com/6451596f6f257204395998bb/6451596f6f25724a305999de_placeholder-image-800x500px%201-3.webp)