Back to News

Year in Review: Enhancing Our Brand Guidelines

This year, we've enhanced our brand guidelines and adopted Figma for consistent, high-quality branding across all platforms.

Published on
June 27, 2024

As we reflect on the past year, it's clear that we've made significant strides in refining and expanding our corporate brand guidelines. Our goal has always been to ensure that our brand is represented consistently and compellingly across all channels. To this end, we've rolled out numerous updates, created robust templates, and adopted cutting-edge design tools to streamline our processes.

Key Updates to Our Brand Guidelines

Over the past year, we've implemented several important modifications to our brand guidelines. Here's a recap of the most noteworthy changes:

  • Brand Logos: We’ve modified the blue color in our logo for digital applications to have higher impact and contrast in digital applications.    
  • Color Palette: Our color palette has been refreshed to include more vibrant and contemporary shades. This change is aimed at making our brand more recognizable and appealing to a broader audience.
  • Typography: We've standardized our typography to ensure consistency in all our communications. This includes the introduction of new font families and specific guidelines on their usage.
  • Imagery: Our imagery guidelines have been updated to include new photography styles and usage rules. This helps in maintaining a cohesive look and feel across all our visual content.
  • Templates: We've developed a range of new templates for various use cases, from print literature to digital advertisements and social media posts. These templates are designed to save time and ensure consistency in our branding efforts.




The adoption of Figma and the creation of robust templates have also provided significant benefits to our creative team:

  • Ease of Use: Our templates are designed to be user-friendly, making it easy for non-designers to produce high-quality, on-brand materials.
  • Speed: With ready-to-use templates and a centralized library of design assets, users can create materials quickly and efficiently, without compromising on quality.
  • Consistency: The use of standardized templates ensures that all our materials are consistent with our brand guidelines, enhancing our brand's overall coherence and recognition.

Looking Ahead

As we move forward, we remain committed to continuously improving our brand guidelines and design processes. Our focus will be on leveraging new technologies and design tools to ensure that our brand remains strong, cohesive, and adaptable to the ever-evolving market landscape.

Thank you for being part of this journey with us. We look forward to another year of innovation and excellence in brand design.

Feel free to visit our release notes page for more detailed information on our updates.


Downloadable Item
Downloadable Item

Advancing Our Design Systems and Templates

In addition to the updates above, we've been diligently working on creating comprehensive design systems and templates. These efforts have focused on the following areas:

  • Print Literature: We've developed standardized templates for brochures, flyers, and other print materials. These templates are designed to be easily customizable while maintaining brand consistency.
  • Digital Advertisements: Our new digital ad templates are optimized for various platforms, ensuring that our branding remains strong and cohesive in the digital space.
  • Social Media: We've created a set of templates for social media posts, stories, and ads. These templates are designed to be visually appealing and on-brand, making it easier for our teams to produce high-quality content quickly.

The Power of Figma

One of the most significant advancements we've made this year is the adoption of Figma as one of our primary design tools. Figma offers numerous benefits for our brand governance and design processes:

  • Collaboration: Figma's real-time collaboration features allow our teams to work together seamlessly, regardless of their location. This has been particularly beneficial in ensuring that our design processes are efficient and inclusive.
  • Consistency: By using Figma, we've been able to create and maintain a centralized library of design assets and templates. This ensures that all our materials are consistent with our brand guidelines.
  • Efficiency: Figma's intuitive interface and powerful design tools make it easy for our teams to produce high-quality designs quickly. This has significantly reduced the time and effort required to create on-brand materials.
  • Version Control: With Figma, we can track changes and maintain version control over our design assets. This is crucial for ensuring that our brand guidelines are always up-to-date and adhered to.
  • Accessibility: Figma is a cloud-based tool, which means that our design assets are accessible from anywhere, at any time. This has made it easier for our teams to work flexibly and respond to design requests promptly.
No items found.
I'm thrilled to now have tools like Figma that empower us to create easy-to-use and connected brand assets, ensuring consistency and efficiency in all our design efforts.
— Jonathan Biehl, Brand Design Manager