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Published on
August 27, 2024

Why Change is Key to Evolving Our Brand

Embracing change through tighter templates, increased governance, and improved processes is essential for Topcon’s brand to maintain consistency, drive innovation, and ensure long-term success.

Design
Published on
July 23, 2024

Harnessing AI in Marketing and Brand Design

This blog explains how Topcon uses AI to boost creativity and efficiency in our visual and written content.

Brand
Published on
June 27, 2024

Year in Review: Enhancing Our Brand Guidelines

This year, we've enhanced our brand guidelines and adopted Figma for consistent, high-quality branding across all platforms.

Guidelines
Published on
June 23, 2023

A new corporate Tagline: For Work That Matters™

Discover how Topcon's For Work That Matters™ message celebrates the important work that our customers do.

Brand
Published on
June 23, 2023

Introducing Topcon's New Brand Identity System

Topcon Positioning Systems has introduced a new brand design system aimed at unifying and collaborating across the company. This system will help scale branding efforts, increase awareness, and establish a unique position in the marketplace.

Design
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