The Vision Behind ‘Since Precision Exists’

At Topcon, precision has always been a cornerstone of who we are. Today, we’re making it the centerpiece of how we talk about our work and our vision for the future. Our new message—Since Precision Exists—reflects both our heritage and our next chapter.

This isn’t just a tagline—it’s a strategic shift that connects our history of engineering excellence with a future built on smarter, more connected technology.

What is “Since Precision Exists”?

At its core, Since Precision Exists is a mindset, a purpose, and a guiding principle.

It underscores that precision is not an optional extra—it’s the driving force behind everything we do. From GNSS guidance and machine control to survey equipment and digital farming tools, our technology is built on precision, enabling automation, accuracy, and breakthrough efficiency.

We put precision into everything—because precision powers smarter technology, stronger results, and a competitive edge.

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Precision Within Reach

High-tech precision tools were once only for the biggest players. Today, we’re changing that. We’re building solutions that are more accessible, affordable, and flexible—so small businesses, farmers, and up-and-coming contractors can benefit too.

The more people who can use our tools, the bigger the impact—across every job, every field, every site.

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What’s Next?

In our next post, we’ll share how this message shows up in the real world—on job sites, in farm fields, through geospatial workflows, and even on racetracks.