Infrastructure shows use the primary and neutral color palette. In a very limited capacity, the yellow accent palette can be used to emphasize some text.
Agriculture shows use the primary and green color palettes. As seen in the example above, printed duotone images are used alongside full-color video content.
Use assigned color ratios and maintain a balance of imagery and graphics throughout the booth
Use high-quality images and video content
Maintain a clear messaging hierarchy
Follow all brand guidelines
Use the same graphic or image everywhere
Use low-quality imagery
Crop imagery in a way that doesn’t show the full solution of a product or system
Overcrowd walls or screens with information, graphics, or photography