Introduction
Welcome to our Collateral Design System. This system is designed to maintain a consistent and professional brand presence across all our brochures and datasheets, ensuring they effectively communicate our values and messages. Here, you'll find examples of our templates and an overview of the key principles that guide our design approach.
Consistent branding
Consistency is at the heart of our brand identity. By applying uniform design principles across all our literature, we ensure a cohesive and recognizable brand image. This consistency helps build trust and credibility with our audience.
To maintain consistency across all corporate literature while allowing for creative flexibility, we categorize elements into two groups: fixed and flexible. Understanding these categories helps ensure your documents align with our brand standards while adapting to specific needs.
Fixed elements
Document set-up
Standardized margins, grid structures, and page sizes provide a uniform framework for all our materials.
Styles
Consistent use of approved fonts, colors, and design elements ensures visual harmony.
Templates
Pre-designed templates and components offer a solid foundation for creating professional and polished documents.
Flexible elements
Imagery
Select and create images to best represent the content and context of each document.
Messaging
Tailor the tone and content to resonate with the specific audience while maintaining our brand’s voice.
Layouts
Adapt inner page layouts to enhance readability and effectively communicate the document’s objectives.
Available templates
Brochures
Available in 2-page and 4-page versions
Datasheets
Available in 1-page and 2-page versions
Templates are available for members of the Topcon creative team. Production guidelines will be made available soon.