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A new corporate Tagline: For Work That Matters™

Discover how Topcon's For Work That Matters™ message celebrates the important work that our customers do.

Published on
June 23, 2023

In today's fast-paced world, where technology often takes center stage, it's easy to overlook the significance of our customers' hard work and the meaningful impact they have on society. At Topcon, we believe in the power of work and are dedicated to supporting our customers in their quest for efficiency and success. In this blog post, we delve into the core meaning behind our For Work That Matters™ tagline and messaging.


Work is not the enemy—inefficiency is

Unlike some companies that view work with negativity, we understand that work is not the enemy; inefficiency is. That's why we develop cutting-edge tools and technologies tohelp improve efficiency and drive positive change in the infrastructure and agriculture industries. We believe that our customers' work matters and that by optimizing their processes, we can unlock their true potential.


Harnessing the power of efficiency

We recognize that time and resources are valuable assets. That's why we are committed to developing innovative solutions that allow customers to streamline their processes, optimize workflows, and achieve greater productivity. By focusing on efficiency, our technology enables people to make the most of their efforts, whether they're building infrastructure, enhancing agriculture, or delivering other essential services. Together, we can maximize their impact and make a real difference.


Our highest-level corporate message

To further celebrate the work and its impact, we have recently launched a series of inspiring videos. These videos showcase our customers' stories and the transformative power of their work across various industries. By sharing their experiences and accomplishments, we aim to inspire others. Together, we can create a ripple effect of positive change.


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Our point of differentiation

In a world often dominated by technology and profit margins, we want to emphasize the value of our customers' work and the difference they make. By empowering them with innovative tools and technologies, we enable them to achieve greater efficiency, productivity, and success. Our For Work That Matters message celebrates their work and positions them as the hero they truly are. It's important for us to remember that it is their dedication, passion, and ingenuity that shape a better world for all of us.

Putting customers at the center

At the heart of the message lies a deep appreciation for the customer. We believe they are the hero. Their work is important, and we are committed to their success. It's not just about selling products; it's about building a meaningful partnership based on trust and collaboration. This supports our brand promise of delivering productivity with a personal touch. Our customers’ achievements are what truly matter, and they contribute to a better world for all. We are here to support them every step of the way.

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The core message is that the customer is the hero. The work they do is important, and we are committed to their success.
Allison Bass, Global Brand Manager