Our New Brand is Here

Version 2.0.1

We're live!

The first phase of our new brand is live! With new brand foundations and updated visual systems, we’re launching a brand identity that aligns with our mission to be more innovative, agile, and distinct. And this is just the beginning—more updates are coming in the weeks ahead. Learn more on our Release Notes page.

Brand HUB

Expressing Precision Through Design

Our refreshed brand system is more than a visual update—it’s a reflection of our belief that precision creates progress. Grounded in clarity, innovation, and purpose, this system empowers teams across the globe to tell consistent, compelling stories. More than visuals, it’s a system designed to move with purpose—empowering teams around the world to create impact with cohesion, conviction, and momentum.

News and launches

Get the updates on the latest branding and design initiatives as well as deep dives into various design subjects.

Published on
June 1, 2025

The Vision Behind ‘Since Precision Exists’

This blog post explains that Topcon’s new message, “Since Precision Exists,” captures the company’s legacy and future by emphasizing that precision is the foundation of everything they do—driving innovation, accessibility, and impact across industries.

Published on
January 8, 2025

Why Change is Key to Evolving Our Brand

Embracing change through tighter templates, increased governance, and improved processes is essential for Topcon’s brand to maintain consistency, drive innovation, and ensure long-term success.

Published on
January 8, 2025

Harnessing AI in Marketing and Brand Design

This blog explains how Topcon uses AI to boost creativity and efficiency in our visual and written content.

Guidelines updates

Want to know what's new? Review our release notes to see what has changed.

Introducing the Refreshed Topcon Brand Identity

Version
2.0.1

Topcon's refreshed brand identity, including a new icon style, fonts, color, and imagery, aligns with our new vision for an innovative, agile future.

A New Expression of Who We Are

Version
2.0.0

We’ve updated our vision, mission, and purpose—kicking off a brand refresh that will roll out across all touchpoints in the weeks ahead.

Typography: Headline Styles

Version
1.0.7

New "Headline Quick Guide" added to Typography section under Resources. Use for all print materials, scaling for larger formats. No more all caps in h

Resources

Whether you are seeking consistency in design, efficient workflows, or simply looking for guidance, these resources are here to empower you and elevate our brand to new heights.

Digital Asset HUB

From logos, 3D illustrations, brochures, photographs, videos, icons and more, the Topcon Digital Asset HUB is the resource all asset needs.

myTopcon

From product registration to a vast library of support tools, myTopcon is a great resource for all Topcon customers.

Internal Resources

From customizable templates and intake forms to a plethora of other helpful resources, this section has a variety of helpful materials.