News and launches

Get the updates on the latest branding and design initiatives as well as deep dives into various design subjects.

Published on
August 27, 2024

Why Change is Key to Evolving Our Brand

Embracing change through tighter templates, increased governance, and improved processes is essential for Topcon’s brand to maintain consistency, drive innovation, and ensure long-term success.

Published on
July 23, 2024

Harnessing AI in Marketing and Brand Design

This blog explains how Topcon uses AI to boost creativity and efficiency in our visual and written content.

Published on
June 27, 2024

Year in Review: Enhancing Our Brand Guidelines

This year, we've enhanced our brand guidelines and adopted Figma for consistent, high-quality branding across all platforms.

Guidelines updates

Want to know what's new? Review our release notes to see what has changed.

Typography: Headline Styles

Version
1.0.7

New "Headline Quick Guide" added to Typography section under Resources. Use for all print materials, scaling for larger formats. No more all caps in h

Collateral: Corporate Literature Guidelines

Version
1.0.6

With this new release, we are introducing a new section of "Collateral" pages under our Brand in Action section.

Templates, logos, and more…

Version
1.0.5

This next update to our Brand HUB brings a handful of exciting new improvements, guidelines, and templates specifically around icons and advertising.

Resources

Whether you are seeking consistency in design, efficient workflows, or simply looking for guidance, these resources are here to empower you and elevate our brand to new heights.

Digital Asset HUB

From logos, 3D illustrations, brochures, photographs, videos, icons and more, the Topcon Digital Asset HUB is the resource all asset needs.

myTopcon

From product registration to a vast library of support tools, myTopcon is a great resource for all Topcon customers.

Internal Resources

From customizable templates and intake forms to a plethora of other helpful resources, this section has a variety of helpful materials.