Introduction
Every communication — regardless of who writes it — should feel like it comes from the same company. You should be able to hear our personality attributes and brand principles come through in both written and stated communications.
Like an equalizer on a stereo, sometimes one or more attributes are dialed up, while the others are slightly toned down. The key is to find the mix that feels and sounds right for the intended audience and message within the margins of the Topcon brand identity.
Approachable sounds like this:
Whatever the challenge we’ll tackle it together. We’re with you all the way.
Do it your way with a broad range of technologies and features designed to support you and the work that you do every day.
From insights on the latest industry trends to support every step of the way, we’ve got you covered.
Regardless of what you grow or the machines you run, we'll be right there at your side with solutions to meet your every challenge.
Attentive sounds like this:
Let us show you how to find the best solution for your company or project.
Get support where and when you need it – for all of your Topcon products.
Our goal is to understand your business as well as you do.
Every product we create is developed with your specific needs in mind.
We invite you to participate in our semi-annual customer satisfaction survey for Topcon products. Your suggestions and comments help us in our continuous efforts to improve our processes and products.
Authentic sounds like this:
You know what to do and what you’d like to get done, but sometimes you need a partner to help you along. That’s where we come in. We’re not here to tell you how to do things, just to help you do them better.
We’ve got you covered.
Bring your expertise, we’ll improve your accuracy.
Clever sounds like this:
Headline examples…
Mixed fleet? You won’t get mixed results.
Labor less over your workforce.
More control puts you in the driver’s seat.
An appetite for disruption.
Grow. Your way.
Detect the unexpected.
Body copy examples…
You were born to be a farmer, not an IT specialist. Our solutions are designed with plug-and-play capabilities, so you spend more time in the field and less time on the phone with technical support.
Land is finite, yet the opportunities are endless. Making the absolute most of that potential is what drives us. So we are continually imagining new ways of giving our partners the products, technology, and services they need.
You built the sandbox, and we play well in it. When you use Topcon, it doesn’t matter what color the iron is. We connect your entire fleet, and you benefit from the results.
We’re putting more technology on a bulldozer than a jet aircraft
Rugged sounds like this:
Getting the job done right is what leads to the next job. Our deep understanding of government agencies and demanding job requirements allows us to set you up for success and ensure your reputation is as solid as the surfaces you lay down.
Whether you need a comprehensive solution or technology that can grow with you, we’ve got you covered. We understand meeting rigorous and demanding project requirements while keeping the job on schedule and profitable.
You were born to be a farmer, not an IT specialist. Our solutions are designed with plug-and-play capabilities, so you spend more time in the field and less time on the phone with technical support.
Topcon products are built to withstand the harshest conditions, delivering the data, hardware, and software you can confidently build upon.